Why Are Headlines And Taglines Important?

What are Headlines and Taglines?

Before you know why headlines and taglines are important you need to know exactly what they are.

Headline: Is a page or post’s title that indicates the nature of the content or article that is beneath it.

Tagline: Small amount of text that is used to clarify a thought and expand more on the headline.

Why should I use headlines and taglines?

Headlines and taglines are a great and fast way to tell users what your webpage or post is about. This is important because you want to make things as easy as possible for users and that does not include them spending 10 minutes trying to figure it out for themselves. Users crave a clear and concise message.

Helps define your core business

The great thing about headlines and taglines is they force you to stop and really think about your core business. What is it that you are trying to convey to your users? Don’t assume that because people are reading your site they know exactly what your business or website is about in its entirety. You need to give them this information in a quick and easy fashion. A great idea is to have someone outside of the business itself review the content and ensure that they understand fully, then you will have a good idea of how other users might perceive your website.


Be clear and concise!

You must be as clear as you can. Users will not stick around on your web
site if they can’t understand what you are selling or offering quickly. Often users will just scan the page that they have landed on so you want to make sure you are doing everything you can to keep them there.

If you are investing time and money into SEO and digital marketing efforts you want to ensure that every part of your online footprint is going to be optimized to keep users on page for as long as possible. Otherwise you’re missing out on valuable revenue.

By | 2017-07-10T00:53:21+00:00 September 10th, 2015|SEO|

About the Author:

Natalie Athanasiadis is the owner and Head of Digital at Digital Visibility Group Melbourne. She is an SEO specialist with a background in PR and digital marketing. She works with small local businesses up to multi-million dollar large international enterprises to action campaigns focused on long term business growth. Get in touch with her directly on natalie@digitalvisibilitygroup.com