Here are 3 tips you need to pay attention to, to ensure your customers are getting the right experience when they land on your site.

Allow Seamless Navigation

People will only engage with your site if it’s easy to navigate. When thinking about website design, be sure to keep navigation in mind.

If your products or services are hard to find and get to, potential buyers will bounce and hop straight to your competitors. You must also include having a responsive site so that it can adapt to the size of the screen it is being viewed on.

Desktop users are significantly decreasing with each day seeing the use of mobile devices increase. Be sure to capture this market as part of your plan.

Give Security Assurance

Be safe. When buyers online see that their credit cards or other payment details are safe, the user experience becomes stress-free.

Determine which security seals are relevant to your website. This can make a huge difference in customer confidence. Customers will reduce their fear of purchasing and therefore increase your revenue.

Add Definitive Calls-to-Action

Have prominent call-to-action buttons. Making notable calls-to-action increases conversions – significantly.

A call to action provides focus for your site, is a way to measure success and also a direction for your site users. It takes the guess work out of where they need to go and why, as you lead the way.

You also need to communicate what the user will get out of completing the call to action. Make this message clear and prominent to enable more clicks.

Conclusion

The goal is to create a website that works for both your customers and your business. The key is to design and plan your site around your customers needs with engaging content, seamless navigation and safety. The outcome is you will get a big return on your investment.

The post Why You Need To Pay Attention To User Experience first appeared on Digital Visibillity Group.

A benefit of focusing on local SEO for small business owners is that the competition is smaller because they’re only competing for a position against other similar businesses within the same location.

Here are some ways you can work to improve the local search visibility for your small business.

• Create or claim your Google My Business page.

Creating a Google my business page is quite simple. You need to go to the Google My Business portal and sign in. You will be prompted to select the type of business you have. It’s very important at this stage that you ensure you select the correct category for your particular business. If your business is categorized incorrecrtly or not at all it’s entirely possible that google will not display you in the SERPS at all.

You will also need to input other information such as the name of your business. Remember, your business may already exist within this platform, even if you have never added it. In that instance you will need to select the option to claim this business.

• Consistency is key.

Do your very best to ensure that in all instances where your business is mentioned that all details are correct and consistent. This includes your name and address, you would be surprised to see just how many times this can be wrong across the web when it has never been reviewed.

• High quality directories.

Make sure you list your business in the best quality directories possible. If you employ an SEO company they will cross check the prospective sites to ensure that they adhere to specific SEO standards.

• Authentic reviews.

Reviews have great power in 2016. They often are showcased in the search results. It is important to encourage reviews fron happy patrons to ensure you are balancing the reviews more towards the positive side this is because Google actually takes into account reviews in regards to local search results.

• On-page optimization of your listing.

Once you have set up your Google My Business page you need to use every option available to you, to create a great listing. You want to complete every section possible, include as many high quality images as you can and make sure you are including the targeted keywords you have identified with your search marketing team as being the best to target.

• High quality inbound links.

To have better search visibility this component is extremely important. You need to earn good quality, relevant links from websites. You can earn some through local sitations but you will need to focus on creating content that people want to link to and then seeking out these people and creating linking opportunities.

This aspect is best handled by your search marketing team as they have the knowledge and the tools to provide you with the best results. Building links is an ongoing process that takes constant work and can be an overwhelming task for someone who has no experience with search marketing.

If you implement these steps into your local search campaign with your SEO team you will be well on the way to achieving great local visibility which is likely to lead to higher converting traffic.

The post 6 Compelling Reasons Why Local SEO is Important for Small Business first appeared on Digital Visibillity Group.

If used correctly social media can be a great tool for lead generation. Discover how you can generate leads with non-paid content on your social media channels.

Promote content to your audience in an entertaining and engaging way

If you publish a post with a link to your website or blog and expect those clicks and leads to start coming through automatically you are going to be very disappointed. If you want users to engage with your posts and your site you will need to take the time to craft content that will be interesting and tailored to each platform.

Even through platforms like Facebook, Twitter and Linkdedin have functions that are similar it doesn’t mean you will attract the same audience or that your audience will engage with the same content presentation. Networks such as twitter are designed for short and succinct content while other platforms work well with images.

Brands like Oreo take the opportunity to engage with their facebook users in a way that is very intriguing to the audience that leads to positive engagement. These short videos provide great reach for this brand.

Knowing the difference and how you can use each platform to its full potential is a great way to boost your social media success.

Diversify the content you link to

Many brands who are known for great blogs make the mistake of using their social media channels to post strictly to their content and no one else’s. This is a mistake that we see many brands make. Promoting your content should definitely be a big part of your efforts but it should NOT make up 100% of your online posts.

What you should do is try to create a feeling within your audience. Try and engage them with things such as industry related news, humorous images if its applicable. You can create memes that will make your audience laugh or a serious and powerful quote shared as an image. These types of posts are highly shareable content and can boost your reach.

Planning and tracking in Google Analytics

You are going to need to plan a way to monitor the success of your social media efforts via Google Analytics. If your goal is to have users sign up for your eBook for example you can create a goal to monitor which leads come through via social media.

The best way to track the traffic your site receives from social media is by using UTM parameters within the links you are adding to your social posts. You can use Google’s URL builder to add these custom parameters to your URLs.

These tips can make our social media efforts highly measurable. The data you acquire will show you what is working and what you need to ditch. Then you can work to cultivate the perfect social media marketing plan and enjoy a steady increase in leads and conversions.

The post How To Boost Your Conversions With Social Media first appeared on Digital Visibillity Group.

How Social Bookmarking Sites Work

A social bookmarking site is essentially a network within which links added by users are gathered, assigned keywords, and sorted into various categories of relevance. Anyone using the site then has the choice to access the links they’ve added and return to their favorite sites or search for other links about their field of interest. It allows you to get right to the heart of the matter and bypass the mountains of irrelevant search debris presented by Google et al.

Some of the Many Benefits of Social Bookmarking

Social bookmarking may seem like an idea whose time has passed but it’s an old idea that was ahead of its time and is only now being appreciated for its many benefits. Those include:

• Increasing traffic – By making your website available via social bookmarking sites you’re bypassing all the clutter that comes with traditional search engines. Instead of millions of irrelevant links, there will be a limited number of relevant ones with all of them neatly arranged and searchable via relevant keywords. People will be able to find you easier and once they do they’re likely to like, share and bookmark your content creating new traffic streams.

• Building engagement – The people who end up at your site via social bookmarking are ready to engage. Your job then is to sell them on engaging with your Think of a social bookmarking site as someone on the street handing out promotional flyers for your business. A person takes a flyer, likes what they see, and goes to your store. This provides you an opportunity to present the brand in an appealing way that will lead to conversions and, just as important, the kind of good word of mouth that drives future engagement.

• Improving SERPs Positioning – Even though search engine results never seem to get more relevant search engines themselves are still necessary if you want your company to thrive in the digital age. Social bookmarking are a great way to build high-quality links that will result in your website getting a bump in its positioning on Search Engine Results Pages (SERPs).

Social bookmarking sites are an idea whose time has finally come. What’s more, the vast majority of them are free. Talk to the pros at Tricity Institute Of Internet Marketing to learn more about the many ways social bookmarking can help your business.

The post Free Social Bookmarking Sites 2022 List first appeared on Digital Visibillity Group.