How To Create A Sense Of Urgency

A very common hurdle for businesses is creating a sense of urgency with prospects.  How do you bring your product or service to the top of their “I need it now” list?

Our digital marketing specialists share the following tried and tested tips to help you achieve this online.

Limited Offers

It’s human nature – we always want what we can’t have. Items in limited supply are more appealing.

Concert tickets are a prime example of this. You receive an email advising your favourite artist is coming to a stadium near you, however ticket sales are limited, so there’s no time to think or hesitate. You wake up hours beforehand and are on standby to log in and buy those tickets the minute the clock ticks to GO TIME.

When items are “scarce” this increases the value and desirability of a product. These products feel exclusive – access is not openly available to others.

Free Delivery

The term FREE is a must in any online marketing campaign. The thought of zero cost has both emotional and impulsive implications for buyers, with the added bonus of potentially increasing your revenue.

Free delivery plays a large part in the online shopping experience and provides buyers with the choice of when, where and how they shop.

Free Delivery isn’t going anywhere, and when used strategically by businesses, it can help encourage potential customers to go from browsing to buying and differentiating you from your competitors.

Stock Meter

Tick tok, there’s limited stock! Adding a stock meter to show how many products you have left in stock on the product page brings attention to the quantity you have remaining.

The description also instills urgency when describing the quantity, for example “Quick, only 1 left” is an effective way to describe product levels and makes potential buyers aware that they could miss out if they don’t act now!


By using sense of urgency tactics, you will start to see a change in your results. The above mentioned tips are just a few ways in order to implement and test out this principle. Are you ready to give it a go? If you need any further assistance, get in touch with our digital marketing experts at Digital Visibility Group today.

By | 2018-06-18T10:51:50+00:00 August 30th, 2017|Blog|

About the Author:

Wollongong’s Head of Digital and a caffeine powered robo-mum. I love helping other people turn their ideas and concepts into business reality. I believe its unfair to leave goals and dreams just at the drawing board and assist with propelling businesses into the next dimension.