Building Long Lasting Value With Content Marketing
Hold up. Social Media updates are happening, again *insert deep breathing here*.
On January 11th, Mark Zuckerberg from Facebook announced that major changes are being made… “As we roll this out, you’ll see less public content like posts from businesses, brands, and media.”
With this in mind, it’s time to reassess where your online marketing efforts and budgets are being spent. If all you heard in the past was was blah blah blah when it came to optimising and adding value to your own website, now will be the time to really stop and listen to what is being said – and take action.
What Can You Do?
Have you heard the saying content is king? It’s no joke and the crown is still firmly sitting on contents head. For many years, we have emphasised the importance of creating good quality content that meets users needs, pain points and search requests. We have also encouraged businesses to keep the best content for their own website – because content counts!
By building content on your own site and adding more value, it won’t matter what organic changes happen on the social front, as what you have curated is being controlled and distributed by you.
With the rules and algorithms changing constantly with both social media and Google, you need to ensure your plan includes long lasting quality and value to outlast the changes.
What Should You Target?
If you are the expert in your niche and you deal with clients on the daily, you would know the types of questions they are asking and the answers they are looking for. Don’t over complicate it. Target their needs and be an online resource for your current and potential clients. Do some research, and see what current articles and topics are appearing in the search results for the product or service area you are in. It’s important to always stay up to date in your industry and with your target market so that you can create content to meet their needs.
When Should You Start?
Yesterday. But if you didn’t start then, start today! Stop procrastinating and putting content off. The longer you leave it the more time you will spend playing catch up. If you don’t know what topic to tackle first, start brainstorming your ideas and write them all down. Once you have created some ideal topics, use a content calendar to plot these in each month (we recommend at least two posts per month), so you have a solid basis to kick off from when writing that next blog post. Mapping out your topics this way can also help with writers block.
You’re Set To Go
It’s time to write! Get cracking on your ideas and start building more value on your own website. Take back control of your online marketing efforts and work on building long lasting value for your business and brand.
Don’t have the time? Let our experts help. We can create a content marketing plan for you and help you develop the content you need for your website. Contact us today and let us do what we do best!