7 Simple Tips When Creating Blog Content
When you have a passion, and this coincides with your business, you are onto a great thing. You want to share your knowledge and tips with the world, so they too can appreciate your craft and area of expertise. Trouble is, sometimes you forget that your content piece needs to follow a particular format, so that it can reach the right audience and keep them engaged.
In this blog post (yes, we do this too!) we outline the 7 key tips you need to keep in mind when creating your own blog posts for your website. This format will ensure you know exactly what you need to do when constructing content and putting it out there for others to appreciate.
1. Who Are You Writing For?
Your audience is the key foundation when creating a blog post. Who is this content targeted to? What type of information are they looking for? Remember, whilst you will be writing about something you understand, it’s all about them and not you. Create a buyer persona. Have this person in mind when you are writing your post. Put yourself in their shoes to determine how you will address their questions or concerns. You hold the key to the answers they have been searching for!
2. Determine Your Topic & Title
Once you know who you are writing for, it’s time to work out your topic and add a catchy title. Remember, in this day and age, you are competing with loads of other websites, trying to achieve a similar outcome. If you want your content to stand out from the crowd, you need a compelling title that will draw readers in and be on point with the topic you have chosen. Brainstorm some ideas, keeping in mind the length, include adjectives, numbers and the ‘how to’ and ‘what’ suggestions. For example, in this actual post, we have chosen “7 Simple Tips When Creating Blog Content.” This could also be changed to “What You Need To Know When Creating Blog Content” or “How to Create Blog Content for your Website.” The possibilities are endless. Stay on point, but make it enticing to attract your audience.
3. Captivate In Your First Sentences
As mentioned in the above point – ohhh baby, baby it’s a wide world. There are so many other sites out there competing for your Google position. If the opening sentences don’t leave readers wanting more, they will quite quickly pick somewhere else to go. Your introduction should outline exactly what your blog post is going to offer and what’s in it for them. What can your audience take away from reading this piece? Will it be 5 minutes of their life they will never get back? You want to ensure that your end goal is clearly outlined, making it of value for others to enjoy and learn from.
4. Map Out Your Included Content
Breaking your content down into sections (like this post!) will make it easier to read. Trying to squeeze it all into one big paragraph is not the ideal way to go. Before you start writing, select the main areas of the topic you are wanting to write about. Also ensure that the order of your main points make sense, so that you are engaging your audience and not leaving them feeling confused about the flow. Your content should also be at least 300 words, and depending on what you are covering, this can be longer but never shorter. We cover the reason for this in a little more detail in point 7 below…so stay tuned!
5. Get Cracking
It’s time. Now that you have the bones of your content mapped out, you can start putting pen to paper, or fingers to keyboard and let that juice flow. Get all of your thoughts and facts down – even if it isn’t perfect on your first attempt, just begin. Whilst you are the expert in your field, you may also lean on other online resources to help you along. By doing this, you will soon find that you are learning new things yourself and progressively getting better at being an author. Your content will need to be reviewed, updated and changed so get your ideas down and adjust as you go.
6. Where to Next?
Adding a Call To Action or CTA at the end of your blog post is a must. What is it that you want your reader to do once they have read your post? Is there a newsletter they can sign up for, or perhaps they need your area of expertise further to help them out? It’s all about addressing and meeting needs. Your content needs to be created so that it is helping someone find the answers they are searching for. It’s not about creating content just for search engines. If you are doing this with that intention, you will soon find that your audience will go elsewhere for better value. Don’t leave people hanging, let them know what else they can do and how you might be able to further assist with an effective CTA.
7. Don’t Forget to Optimise So You Can Be Found
Your content will be competing for the lime light. With this in mind, you will need to optimise your blog post so it can be found. Things to keep in mind include meta titles and descriptions, anchor text and internal linking. Length is also important. As mentioned, your post should be a minimum of 300 words for it rank well in search engines. Another key point to remember is that your content should be accessible from any device. With the increase of mobile users, the last thing you want to do is publish your piece that cannot be read on a phone or iPad. Ensure you get this right, as users will bounce if there is a lack of ease of access to your content.
Having planned out a structure for your content makes all the difference. By putting these 7 simple tips in place, you will be well and truly on your way to creating informative and useful posts for your audience to enjoy.
Are you ready to give it a go? If you need any further assistance, get in touch with our digital marketing experts at Digital Visibility Group today.